There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.

Text logo

A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company's name. This type of logo can have some graphic elements—lines, boxes, borders—that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.
A text logo works well when:

You have a multi-word business name. If your business name is made up of many words, that are not commonly or easily abbreviated, or when an abbreviation may not be appropriate developing a text logo will keep the logo design as simple and clean as possible.

You're working with an innovative, unique business name, as with Yahoo or Google. In each case, the business name is enough to make the logo memorable.

You're designing a logo for a large company that offers many types of products, services, or a combination of both, that may be hard to define or "wrap up" in a single picture or symbol.

You're designing a logo "for the long haul"—there is less concern about your company "outgrowing" a text logo—they are timeless and classic.

Trademark protection is highly important—as long as your business name is unique, then a text logo will also be unique.

A text logo may not be the right choice if:

Your business name is not unique; this can mean difficulty for building your brand recognition. Then, without a symbol, the logo will be more difficult to remember or to associate with your business.

Your business name does not describe what you do, it can be hard to tell what products or services you offer when just a text logo is used. Taglines or other graphic elements will need to be employed to tell your audience more about your business.

Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance.
A business card is a convenient way to introduce yourself at networking events, and it's key to passing your contact information along when you meet someone.

Important elements to include when designing your business card include:

1. Your contact information, including your business mailing address. Including a mailing address greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box or mailbox is a great way to go.
2. Your logo
3. Strong secondary graphics and design elements.
4. A list of your services, which is especially important if you offer multiple services or if your business name doesn't specifically make clear what you do. Be concise when creating this list, so that all of the relevant information will fit on the business card.

Combining these elements will result in a business card that does more than just pass along your contact information—it will also build your brand.

The best practices for using your business card include:

1. First of all, be sure that you carry your cards with you at all times—keep a stack in your desk, your car, your briefcase or purse, and your wallet. This will ensure that you always have a card available when you meet someone who should have one!
2. Take your business cards with you to business meetings, networking events, conferences, trade shows—everywhere you go that's business related. And be sure to take some with you to the gym, the grocery store—you never know where you'll meet a potential client.
3. Don't pass business cards out at random—wait until you've made a connection with someone or until you've been asked for it. Making a connection with a prospect will lead to a sale far more often than just "dealing cards" to everyone you meet.
4. Include a copy of your card with correspondence or packages—it automatically puts a "business spin" on all of the mail you send out. It also provides a backup return address, in case the envelope has been damaged or thrown away.
5. Give stacks of your cards to business partners and other possible sources of referral and business partners, so that they can hand them out when they're telling people about your services—it makes the referral more likely to produce results.

Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure – AND drive business and sales!
Make sure your website is working for you with the following characteristics:

1. Usability enables your users to get the most out of your site. This means that the site's navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients' potential questions.
2. Findable: If people can't find you, then they won't buy from you. Make sure your pages have text coded in HTML instead of embedded in the graphics, so that search engines can read it. Put ALT tags on the images you do have – search engines look at these, and they can improve your rankings. Include META tags in your code and submit them to at least the major search engines. You can submit your site for free to Google and MSN — look for their "Submit Your Site" links. Finally, find some online directories where your site would be a fit and add your site to those directories. This is one more way potential clients can find your site; having directories and other sites linked to yours can also increase your ranking in the search engines.
3. Legible fonts, sized for easy reading on different platforms and browsers. Also, make sure your font is either significantly lighter or darker than your background color or pattern, so that your site is readable for colorblind people, too. If you're using a background pattern, make sure that it doesn't interfere with the text.
4. Cleanly designed, with graphics that enhance the website's message, instead of detracting from it. This applies to animations as well, which should be designed with a purpose.
5. Reinforces and repeats elements of your brand image, building upon the design of your corporate logo and other materials and repeating your company's message. Consistency of your company's brand is important across all media. High-quality graphics that are optimized and saved in the correct format for their content – JPEG format should be used for gradients or photos, and GIF format should be used for images with areas of solid color.
6. Fast loading: Optimizing your graphics and writing clean code will ensure that your users only wait a minimal amount of time for the page to come up. If people don't see your site quickly, they're more likely to click away from it or not return in the future.
7. Cross-platform compatible: Make sure that your site looks the same on PC and Macintosh systems, and on Internet Explorer, Netscape, Mozilla and all the other browsers – that way, you're not missing any of your audience! You'll also want to make sure that the site looks equally as good in older versions of the browsers – not everyone updates their browser software when new versions come out.
8. Clean code will load fast! Well-written code is also less likely to load incorrectly in different browsers. Clean code will also enable other web designers to pick up the maintenance of your site easily if you decide to transfer those responsibilities to a new designer.

When it comes time to print your brand identity materials, there's one overarching question for you to consider—whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.
Digital Printing
Less expensive — Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing.
Lose color accuracy — Digital printing is a four-color printing process. Four colors—cyan, magenta, yellow, and black—are printed in tiny dots that when visually mixed together, create various colors. This, in addition to the different set-ups and settings on the machines from press-to-press, batch-to-batch and printer-to-printer, can produce a wide range of different color results. You can never be certain what you'll get.
Lose color range — Four-color printing has limitations on the brightness, saturation, and range of colors available—when mixing colors in this way. To produce bright reds, oranges, blues, and purples, especially, press printing is a better choice.
Cost of proofing — Proofing is one way to produce accurate color. Proofing can be costly, especially when compared to the overall cost of the job. But, since the proof is created on the same equipment that the final job is printed on, it is often quite accurate.
Can be faster — Since no pre-press work or press setup is needed, running your job on a digital press can be faster, depending on how many jobs the printer has in the queue before yours. Some printers can even offer same-day service. Three days is a standard turnaround time for many of the web-based digital printing companies.
Limited paper choice — Digital presses can only accommodate a limited paper thickness, and many digital printing companies only offer smooth, white papers. Thus, if a thick business card is important to you, then digital printing is not your right choice.
Limited finishing choices — Foil stamping, metallic inks, and embossing services are usually not offered by digital printing houses. Some digital printers also do not offer die-cutting or special folding services.
Limited choice of material sizes, styles, and formats — Digital printers will offer a very specific "menu" or range of products. If you want to create innovative marketing materials, such as the brochure-style business cards that we create at elf design, then digital printing is not a choice for your project. Large formats are also not available with many digital printers, as the largest paper size they can accommodate is 11" x 17".
Press Printing
More costly — The difference in costs is mainly due to setup costs. For press printing, films must be produced, and plates may have to be produced as well, which are additional items that add to the overall cost. Additional time is involved in setting up and aligning the press, as well as washing the press. Also, there are more overruns from traditional printing, since you cannot program in a specific number of pages to be printed as you can with a digital printer. Most printers consider overruns to be billable, or they add an additional cost for that into the initial estimate. Jobs done on a press will typically run about twice the cost of digital printing.
Excellent color accuracy — The Pantone Matching System (PMS) offers great color accuracy. Pantone colors are mixed to precise, pre-set specifications, which are printed each year in their color matching guides. You can consult these books to see exactly what the final color will look like in advance. It's a lot like going to the paint store and specifying colors for your home on the paint chips they offer—you know what you'll get. So, if color accuracy is important to you, then press printing may be the best choice.
Brighter colors are available — Since the Pantone colors are mixed using inks, they can be created to be much brighter and more intense. So, if lively colors are important to your brand image, then press printing may be the way to go.
Cost of proofing — For four-color press jobs, proofing is often not too expensive when compared to the overall cost of the job. However, it can be inaccurate, depending on the type of proof run and the type of press on which your final job will be printed.
For two- or three- color jobs printed using the Pantone system, complete color proofing is often not available. However, samples of the colors are available in the Pantone books. And, inexpensive laser prints or inkjet prints can be created to view the positioning of the elements of the page. With a little imagination, you can visualize how the final job will look.
Press printing can take longer than digital — There are several additional steps involved in press printing, which are taken care of using direct-to-press, digital technology. Films and plates must be made, the press set up, run the job and then time isneeded for drying. Then cutting, folding, and other finishing must take place.
Types of paper — Choose from an entire rainbow of paper colors—fire-engine red to deep blue, sunflower yellow to pitch black. There is also a wide range of thicknesses and textures from which to choose, including specialty papers, such as vellum and metallic papers. If you are considering using nontraditional paper your card or materials, press printing is the best way to go.
Fine line screens are available — The result of this is that even under close inspection, the color will look smooth and seamless. It will also appear brighter and more intense.
Wide range of finishing techniques — All finishing options are possible with press printing. Metallic inks can be run through the press as easily as can a nonmetallic ink. Embossing, die cutting, and foil stamping can be done in traditional printing houses. You can create materials that really stand out using these techniques.
Innovative formats, shapes, and sizes are possible — Traditional press printing can accommodate a wide range of paper sizes and can result in innovative and creative finished projects. This is largely due to the "have-it-your-way" range of options, where you can specify special sizes and finishing techniques.
We hope that the above primer on the pros and cons of both digital printing and press printing helps you to decide which you will choose to produce your materials.

Printing

Do you ever feel like you're constantly running around, trying to get your marketing materials put together and out the door? Are you frazzled by the marketing process, and driving your writer, designer, or printer absolutely nuts? Is your "plan" to just pick one new idea every now and then to implement? Or are you constantly hopping on the latest marketing idea, and throwing away your time and money with your efforts?
You're not alone; most small businesses have the same approach to marketing. The result is marketing that's not cohesive; it's marketing using the "push-and-pray" method — you just create marketing pieces here and there, and then hope for new clients and sales to come rushing in. When you're busy, you just forget or put off your marketing entirely; then, when you finish all of your client projects, you panic, push out some new marketing materials, and hope for the best.
The answer to push-and-pray marketing is to plan your marketing in advance: to sit down and create a Marketing Machine so that your marketing runs smoothly and effortlessly all year long. Creating a year-round plan for marketing can really improve the number of sales that you'll be able to make, and keep a steady stream of clients and income coming in. There are several things to consider when creating your Marketing Machine:
Consistency and repetition are two of the most important things to planning your marketing. Experts say that you have to make 6 to 12 "first" impressions on a potential client before you'll be remembered. So make sure to set up your Marketing Machine to include many marketing pieces per year, evenly distributed throughout the year (see "Timing," below) and presented in many different ways (see "Format," below).
You should also make sure to have consistent and repetitive copy and design elements throughout your materials. Using some of the same text selling points across all of your marketing materials helps increase memorability. And making sure the look-and-feel of your materials is also consistent, with a well-designed and well-established Visual Vocabulary, will make the pieces of your Marketing Machine look like a well-planned, professional, and unified set, instead of a disjointed mess, just slapped together.
Format is the way that you're delivering your marketing materials. Marketing can be presented in many formats:

1. Printed materials, like stationery, brochures, postcards, and datasheets
2. Online materials, like your website
3. Digital materials, like Word templates, email signatures, and PDF files
4. Written materials, like articles and press release
5. Meeting and presentation materials, like PowerPoint presentations, presentation folders, proposal covers, and leave-behind materials like brochures or other marketing pieces.
6. Follow-up materials, like eZines or online newsletters, offline newsletters, sales letters, and thank-you cards

It's important to match the media that you're marketing in to your target audience to get great results from your Marketing Machine. For example, if your audience is highly technical, marketing online is probably a good idea. But if you're selling to people who rarely use computers, printed media would be a better direction to take.
Timing includes making sure that you market consistently throughout the year. But there are some other factors to consider when setting up your Marketing Machine.
Make sure that you set up your Marketing Machine so that you have plenty of time to create your materials and promotions. Consider working materials in "off times" for your business, such as the holiday season, or on slow days. Working on marketing when you're not busy with other projects will allow you to make the best possible use of your time and to devote enough attention to each of your marketing efforts.
If you partner with vendors, such as designers, printers, copywriters, or others to create your marketing materials, make sure that they have enough time to do a good-quality job as well. Ask what their lead times are, and be sensitive to their busy times as well.
Another technique to cut down on time spent working on your Marketing Machine is to batch similar projects together; for example, writing several articles at once and then setting up those pages on your website so that they're ready to send when it's time to release them. 
Budget approximately 10% of your gross profit for marketing use, say the experts. Be sure that you include all aspects of creating your marketing materials, including:

1. Design work
2. Copywriting and copyediting
3. Printing
4. Mailing
5. Placement fees for advertising
6. Public relations
7. HTML newsletter service fees
8. Website hosting and domain name fees
9. Website maintenance and updates
10. Search engine optimization
11. Trade show fees
12. Referral and affiliate fees

Some businesses also include networking fees, like meeting costs and membership dues, in their marketing budgets.
Batching several projects together not only helps with timing but also with staying within your marketing budget. For example, if you plan to send several postcards in a year, you can often save money by designing and printing them together. You can also save printing set-up fees by printing all of your materials for a year at once: that way, the printer only has to do the set-up work once. You might be able to get a discount on your web hosting or HTML newsletter fees by pre-paying an entire year at once.
And make sure to set a bit of your budget aside for unexpected marketing efforts: for that press release you'll have to send when you win an award, or for advertising in the perfect new publication for your target market.
Evaluation of Success means asking your new leads how they found you, and tracking the resulting sales and conversion rates. Make sure that each of the components of your Marketing Machine is working for you and producing results. But be sure that you give those components a bit of time to begin working: it often takes a bit of consistent repetition in marketing to see some results.
Flexibility is important as well. If you begin a new type of marketing and you find that it isn't working after a few months, you should be flexible in your plans for your Marketing Machine. Reevaluate whether the marketing tactic just needs a bit more time or if you should revise or replace it with some other type of marketing piece.
Maintaining the Machine involves reevaluating your Marketing Machine plans at least quarterly to make sure that they are in alignment with your business's progress and goals for the year. See if you need to add any marketing tactics or revise your plans to fit with your business's path.

If you create a Marketing Machine that addresses all of the topics above, you should be on your way to marketing your business in a successful, well-thought-out, and manageable way. And if you implement your Marketing Machine in a consistent and repetitive way throughout the year, you should have less stress and more sales in the coming year.

 

This advice gives you the essentials for hiring the right person for this critical project. The more qualified the designer, and the better the match between you and your designer will lead to more appealing final designs. the more professional you and your business will look.

1. Look at their work samples. Many designers offer a portfolio of samples either on their website, by email as a PDF, or in a hard-copy format. When you review these, look for a general design style that you like, not necessarily whether they have lots of experience within your particular industry. In fact, deep experience within an industry isn't necessarily the best thing when you want a designer to put a fresh visual spin on your business and your issues.
2. Make sure they've actually done the work in their portfolio. This is especially true if you're reviewing design companies or firms. Make sure that the designers who are still on staff created the work that you really admire.
   Where this can come into play with solo designers is if the portfolio isn't clear about their involvement in the development of all the design elements. For example, if they're showing a brochure design or a website in their portfolio, but you love the logo; make sure that they created the logo before hiring them.
   And, ask what the client's involvement in the design of that logo is—if the client came to the designer with a sketch of the logo already created, then the logo may not be reproducible by the designer or firm alone.
3. 3. Talk to the designer. Having an actual conversation with them can really help for two reasons:
   1. To make sure you can communicate well with each other. If you each have very similar styles of communication, levels of energy, or enthusiasm about the project, then the project will most likely run very smoothly (or has a great potential for success). Also, make sure that you each understand what the other is saying—having similar definitions for concepts is amazingly helpful. When you don't understand something, ask questions!
   2. To see if the two of you "gel" together. You'll be working closely, so make sure that you get along! If you don't like their personalities or vice-versa, then the relationship will most likely become strained and difficult.
4. Review their skills. This becomes especially important if you're hiring a web designer—make sure the designer is qualified to provide you with all the technical components you'll need. For example, web coding, forms coding, HTML newsletter integration and Search Engine Optimization are all somewhat technical fields that not all designers can deliver. Make sure you'll be able to get what you need.
5. Check their references. If you really like a particular project in their portfolio, see if you can get that client's contact information. But, if the designer can't release it, that's not necessarily the worst sign—maybe the client prefers that their contact information be kept private. Or they've moved, and haven't told the designer how to get in touch with them. Be open to reasons why they may not be able to furnish a particular reference.
6. Learn about their processes. Find out how they plan to execute on the work that you'd like to have done. Ask what the designer needs you to do, what you'll be asked to review and approve, how decisions are made, and how they're made final. Make sure your designer is able to guide you through the design process, providing all the information you'll need along the way.
7. Check their turn-around time for replying to emails, sending quotes, and returning calls. Make sure that it's in line with the turn-around time that you expect throughout the project. Turn-around time here can also indicate the designer's level of excitement about your project. However, if it's a bit slow, make sure they weren't just out of their office at meetings for the day, or tied up in another deadline—understand that they're a small business as well, and the fact that they're busy is probably a sign of how effective they are for their clients!
8. Review the rights that they're selling to you. Make sure that you have the copyright and reproduction rights that you want. Think as far into the future as possible—you want to make sure that you'll have what you need as your business grows. You don't want to have to come back to your designer and re-negotiate your rights in a few years!
9. You may be tempted to ask for some sample designs for your specific project. This is known as work on "spec" (speculation) —having a designer do work without a guarantee of getting the project. While designers can understand your fears—what if you don't like the logo we develop, what if we don't "get" what you want, what if...
   Asking a designer to work on spec isn't very fair. The first round of designs on any project is the most time-consuming to create—it often consists of researching your company and your competitors, brainstorming on the creative side, and generating first ideas. You wouldn't ask a doctor to diagnose you before paying for his time, and then offer to pay him if you like the diagnosis—it's no more fair to do so with a designer.
10. Make sure that you'll get the deliverables you expect. Some designers don't plan to include final files in their deliverables to you—if you want to have the original files delivered to you along with printed collateral or the final files uploaded to your web server, make sure the designer knows that up-front. It may change the pricing.
    If you want to be able to edit the final files, make sure that the designer can deliver the files to you in a way that you can edit them. Realize that, depending on the software that you have, this may either limit the design or be impossible, but you probably won't get the files in the specific format you want unless you ask!
    And, if you envision having your final files in a particular format—such as having your letterhead in Microsoft Word—be sure to ask for that. Many designers don't consider Word files to be part of a standard set of deliverables.
11. Have a realistic schedule and check the designer's turnaround time. Allocate enough time for your project to be completed—rush jobs never turn out to be as good as they could be if enough time were allotted. An average logo project takes weeks, not days!
    Also, be sure that they have time available in their schedule to complete your project on your timeline. Check for upcoming vacations, and whether they work evenings and weekends if your timeline calls for that.
12. Make sure that you're both clear about revisions. Many designers include a set number of revisions in their project packages. Make sure that you understand what constitutes a revision, how many you'll get and what happens once they're all used up.
13. Get it in writing. A contract can help to lay out expectations for the project on both your end and the designer's. Once you have a contract from your designer, make sure to read it carefully—it will often state exactly what you're going to get out of the project, how you're expected to pay for designs, what you're paying for, and how to get out of the contract (in case you have to cancel the project for any reason). And, if it doesn't make things clear, ask the designer to elaborate for you.
    Following these steps gives you all of the background information you need for optimum results when hiring a designer. Use them as a reference when you review designer's websites, meet with, or interview your potential designer. Understanding the process and expected outcome does wonders for a smooth transition from ideas to reality.
    As with all Picassomedia marketing, advertising, and public relation services, our graphic design services are fully integrated to provide the most value for your marketing dollars.
    
    Picassomedia designers –as well as our entire team- are ready to tackle your marketing challenges. Together, we’ll develop the most effective and solutions-oriented marketing communications campaign to put your brand miles ahead of the competition.

product designing can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer.
The term is sometimes confused with industrial design, which defines the field of a broader spectrum of design activities, such as service design, systems design, interaction design as well as product design.The role of the product designer combines art, science and technology to create tangible three-dimensional goods. This evolving role has been facilitated by digital tools that allow designers to communicate, visualize and analyze ideas in a way that would have taken greater manpower in the past.

We consist of two primary principals, an in-house Designers, and a strong network of specialized professionals including designers, copywriters, web developers, programmers, illustrators and more. As well as this we also offer services as :

Hot solutions/ Expertise:

Graphics Design 
Electronic media
Website design and development
Photo Shoots & Videograpghy .
Offset & Digital printing.
Apparel & Accessories
Finearts.
Interior and Exterior.
Business Stationery.

Graphics

Graphics Design ,Logo Design,Business Stationery,Banner ads,Corporate Presentations ,Print Design – Brochures, Ads, Book Covers,Cash Memo,Sticker,Cd Covers,Vouchers,Brochures,Internal memo Menu Book,Mouse pads,Leaf let,Newsletter,Give away,Cooperate shop design, Souvenirs,Diaries,Logos,Newspaper Advertisment,Magazines Ads,Promotional flyers,Posters ,illustrations etc.

Product packing design features

Box Design,Carry bag design,Product labels,Carrogated box,Plastics Bottle,Neck label,Printed Poly Bag.

Out Door
Hoarding (Back let/Front let),Banners,Streamers,Shop signs,Display Stand,Stall Designs,Banners Moppies,lluminated signs,Neon signs,Billboards,Sky board,Shop signage,Vinyl etc.

Vehicle art work
Car Layout,Bus layout,Loader & pick-up layout etc.

Multimedia or tv ,radio spot
Video spots,Tv commercial,3d animation etc

Web Site 
Web Design/ Web Development/Web Programming, Web Applications/Widgets Development, E-Commerce Sites, Website QA,,Website Project Management
Web Marketing - SEO
(Guaranteed top 10 rankings in Google, Yahoo and MSN for the targeted keywords)

 

Interior & exterior

Design Consulting,Space planning,Furniture layout,Color analysis,Floor Covering,Project and site reviews and report so Space Usage Analysis,Installation
- Furniture - Leasing - Moving – Rent etc

Architectural services:
CAD Services,3D Rendering,Architectural Animation,Landscape Drafting

Services for:
Home . company . social activity area . parks . gardens . exhibition spaces etc.

 

FineArts
Oil paintings,Water color painting,Carcoal media,Pencil Color Painting,Pencil Sketches,Acrylic work,Banners,College Work Many Others.

Product design
layouts for products,3 d animations,product dummy,Product design for( companies & industries and differ brands etc,Wetsuits,Luggage,CD design,Photography,Car graphics

Content Writing

 - Website Content Development that is both Search Engine friendly and also appeals to your target audience
- Multimedia Content